Advertising.

So, for advertising my film, to go along with all my productions, I'll have to think of many different things, as I'll be the one advertising. The perks of being independent!
Later on, I will show advertising in action, but for now it's just important to have an idea on how I would advertise!

In this modern age, there are countless ways to advertise, many of them cost next to nothing or are completely free! Now, it's simple to say I could purchase billboards for a number of months to advertise, or simply put the finished trailer on TV adverts, but this seems too old school and simple. Of course, with it being a trailer, the trailer would be shown on TV and such, but there are other ways to advertise! As I'm making the film poster, this needs to go everywhere where it could be noticed. A normal thing to do is to put them up in a Cinema. There, they can be seen by movie goers and the general public. Also, these can be put up in any film clubs, etc. It would be silly to put them everywhere, as it's a waste of resources, they need to be tactically placed to maximise profit. For this reason, I would use film posters as a major advertising tool, due to it being relatively cheap and effective, dependent on how much the Cinema would charge to place them.
Similarly, just because billboards seem old, doesn't mean it isn't effective. However, they are expensive, so I would not purchase many and only purchase them in places where I feel I could target a big audience, and as silly as it seems, a place to target would be near a hospital, as my film is about disability. People with disabilities would want to see it, so targeting them is a good idea, if not a little controversial.

As for using the internet, there are many many ways to do this. One of my favourite ideas is to use Google advertising. Google run YouTube, Blogger and many other different services that are accessible to the general public. The only problem with advertising this way, is that it can be quite expensive. It's a choice between whether or not it's worth the expense or would benefit my film. Something to think about is that my film is independent and relatively small, so would advertising to a large audience really help all that much? It's debateable. The thing with Google advertising though, is that adverts show up dependent on what people have searched for. So, if you search for lots of stuff to do with Football, it's more than likely that you'll get Football related advertisements. That's the theory, anyway. So, actually, the thought of using Google adverts becomes a lot more viable, as the advertisements would hopefully show up to people who would appreciate it. Still, it's a big investment and one that would need to be thought through once seen.
The good thing about my package, is that it's essentially an advertisement package, so advertising 'could' take care of itself, but it's always good to have other advertisements in place for marketing. There are lots of ins and outs of advertising, such as putting the website on the film trailer and such, but it'll all be put into future posts, along with a post showing how some different advertising would look, to see which would be worth paying for and investing in!

Another definitely worthwhile way of advertising is Social Networking sites, like Facebook, Twitter and Google+. This technique has been done many times and for good reason! Creating a page is cheap and easy to reach the masses! Later on I will be putting up a post showing all my Social Networking pages for the film, but this will most likely have to be after I have made my film poster, so I can at least have an image to it and not merely a name. Similarly, the page will get better when I have more done, so more can go on it and be engaging for an audience.