Visual Evaluation Of My Film Poster.

In this post, we see the short, visual evaluation of my film poster.
It really is quite short, only looking at a few of the things... But, there will be a much larger evaluation soon to follow, explaining thought processes and not just looking at a few basic ideas on the poster.

This small evaluation gives a good little 'description' of everything, but is obviously far from detailed enough! Hopefully, the full evaluation should give much more insight, but this is a good reference for myself, more than anything. I can get my ideas together on recalling everything I have done. Also, people reading can see in basic everything that was created, before trying to read EVERYTHING.

Main Task: Film Trailer.

Attached is my finished A2 Media Film Trailer! First, there is a link to the YouTube clip of it, also there is the version in full 1080!

http://www.youtube.com/watch?v=gmDcG6eQBUQ

How I'm Going To Evaluate My Poster.

When evaluating my poster, I'm going to do it in a couple of parts. First of all, I want to do a visual evaluation, that will be reasonably short and just outlining a few features of the poster. It's purely to help you see exactly what is where and give a little information on what I personally like about it. Show the best features, basically.

After that, I want to do a more in depth evaluation. I want to show people why things are where they are and try and give some knowledge into my thought processes behind everything. This won't be easy to do, but I'll give it a try. If nothing, there will be a good in depth evaluation of my poster!

This shouldn't take too long, but it needs doing!

Camera Issues.

So, another problem that's occurred is with my camera. The camera I bigged up so much is having an issue. It seems that when I look back over a lot of the footage I have, it's very static. Despite me sorting out all the Light Balance, ISO, etc, the camera is just not taking footage properly.
This is huge, as it has potential to ruin the professional look of my trailer.

It's not going to be easy to sort this out, but I have some ideas. I may possibly redo my ideas on the trailer, really darken it out and possibly even go to black and white for the trailer. This is different to the original plans, but this is a possible thing I may have to consider if the trailer really doesn't look professional.

When I think about the idea, I actually think it could look very good. Very unconventional for modern trailers, so it may attract a lot of attention, due to it being different.
I think it would have to be done right, though. It can't be that way for the sake of it... It has to be done well, or it would look terrible. I'll look at this soon, but for now I just need to finish getting all my footage.

Wanting To Upload The Website.

My second ancillary, the film website, is pretty much done. But, there is a huge problem.
I want to include my film trailer on the homepage, but this can't be done as there's no finished trailer. Meaning I can't put up my site and evaluate it, until everything else is complete.

This affects my time planning, meaning I now have to have everything done earlier, to make sure everything can go on my site fine. The problem here is that this is time I don't have.

Problems like these seem to always happen in the media industry and are unfortunately something people have to work around. I'll be doing my best to work around it and find a way to make sure I get everything done on time. It's just a struggle.

This is helpful in a way, to my knowledge of media institution. It gives me some insight into the huge problems of media, so I can see exactly what people in the media institution face quite regularly. Time limits, deadlines, etc. I can see how it's not easy to meet these deadlines, but it's also helping me to quickly realise there has to be ways around it, or else things just won't get done.

Finished Advertisements.

After my post about potential advertisements, I decided to put up a post with a lot of online advertisements I created, to show knowledge into how companies use the web to market products. Below I have an advertisement on YouTube, Google and Facebook.



The first advertisement we can see is a YouTube Advert. The advertisement works well, as YouTube is an extremely popular website, with millions of viewers everyday. So, an advertisement on the homepage of the site would potentially attract millions of viewers. On YouTube, where my advert is placed is exactly where the adverts are usually placed, so the idea is not just a hope, but rather a very real way to advertise, should I have the money to cover such a large advertisement. Luckily, these advertisements are in theory and so no money had to be spent! The advertisement design was taken from a draft of my film poster and simply shrunk down and cropped even further, with very little added. The simplistic design works. There's not too much going on and so people learn very bluntly what is being advertised. Also, the colour of the font stands out well, so people notice the advertisement and want to click on it. Or that's the idea, anyway. 

  

 

The advert here is on a Google search. The actual search isn't that relevant, although Google Ads do target specific searches, so a search for 'disability films' would therefore bring up something like my film, on the side. As for the advert, it fits in with the typical Google style of adverts, with it being on the side, reasonably small. Although this was fully created by myself, it looks reasonably real. This would be a very real possibility, especially with this being a lot cheaper than a YouTube advert. The advert is basically just the last one, shrunk down even further. Nothing too exciting and it doesn't need to be. The advert stands out fine with no problems and overall looks pretty good! I was pleased with it and it shows the film off as it's supposed to! 

Social Media.

A huge thing at the moment, is the use of social media to promote different things. This can be films, food, software, porn, games and even bands. It's the cool, hip thing at the moment, that everyone in the media industry uses. This includes Facebook, Twitter, Google+, Tumblr, Myspace, etc! There are infinite ways to advertise using social media... This is usually done by creating pages on the websites dedicated to the product, but as we see in one of my posts on advertising, this can be done by simple sideline adverts.

For the purpose of this post though, I have attached a presentation full of different Social Media pages I have actually created, that feature my film poster and eventually my full trailer and website!

Here, I have a real Facebook page for my film, featuring the finished film poster and an info box that in time could feature a link to the website!
As you can see, it's gone pretty well! The page looks normal, the actual profile picture looks better than the thumbnail. And best of all from this, we have an example of a Facebook AD on the side, so we can see what that would look like, should I advertise there!

Here, I made a Twitter page as well! The page looks a little more unsuccessful at first glance, but the potential of a Twitter page is huge! They can have Thousands of 'Followers', meaning thousands of people will potentially see it in a short space of time!
This means lots of FREE advertising!

The Twitter page and Facebook page do look great and there's options to stretch out and use all kinds of social media, such as Tumblr, Google+, etc! There's infinite ways! But, for the sake of my product, a couple of examples are more than enough to show the possibilities of using social media to freely promote my product!

From this we have gained an idea on how to advertise and make use of the products already made! Knowing how to use the products is more important than them themselves. You can have something brilliant, but if you have no idea where to put it, then it's useless. This is why I'm spending such a long time on this kind of thing. As, the products are essentially irrelevant. It's how you reach the audience that's the main thing!

Important Note.

It's important to note that the software I'm using to make my website (Wix) is still only fresh out of Beta, so it's still not a hugely working software. Similarly, there are many restrictions to it, such as font styles and such! Now, this is not an excuse for a bad website, however it's certainly affecting the overall look and feel of my site.

Ancillary Task One: Film Poster.

On this post is the first of my productions! The film poster! The poster I feel looks good, but I'll be fully evaluating it at a later date! This is the absolute finished poster that will be going everywhere! My poster fits in to my advertising, website, etc!

At first glance, the poster looks good! It looks very professional and printed out it looks very similar! But, evaluation will take place after the other productions have been finalised!