Monday, 14 January 2013

Company Logo.

So, every good, respectable company has a logo. One that can be easily recognised and stands out a bit, often they mean something, yet others are simply an icon. It's completely dependent on the company and some companies have more than one! So, this in mind, I went to create my own logo. Something simple, with a bit of a kick to it. What I will add, is that it isn't perfect. Creativity and art are not my strong point, which is a weakness of mine that I know of. But, it's simple and easy. What I did was make it on Photoshop on an A3 sheet of paper. I did this so that I can shrink it down and not have to size it up, which would pixelate it. Also, this means I only have to do one copy of it, so it's always going to be consistent. The logo is below!

Here is the logo! As we can see, there have been better logos, but it's not awful! It shows the company name, is very simple and overall gets its message across. There's no fancy pictures or very iconic images, but I'm a small independent company and my message is going to come from the films and not how good a logo is. That doesn't mean that the logo is not important, though. On the contrary, it's very important, but I do not see it as the backbone to my company. Instead, I feel that the film side of my company will be the backbone of everything. 
But, like I said, the logo isn't awful, the colour scheme is nice and simple, it's not too in your face and works as a logo. 

The logo will go on pretty much everything, the trailer, the poster and the website. It would be use in advertisements, etc. As good as the film is, people need to know who produced it. If investors like the film, they'll invest, which means more money for the company, which means more films and so on. So, the logo is pretty important as an advertising tool in itself! 

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