Or, so a spoof of a tagline would say. Taglines! A really important part of a movie package and something that can make or break a film. A memorable tagline can stick in a consumer's head and they will always remember it when the film is mentioned. Often, things like this start trending on Social Networking sites and a younger generation can quote it often as a 'craze'. But, that happens very rarely and mostly only with big budget films. Regardless, I need a good one that is clever, sums up the film, yet stays very mysterious about it. As is with my spoof, the quote 'With great power, comes great responsibility' is a very iconic tagline from 'Spiderman' which is said by Uncle Ben in the film. A tagline like this is short, snappy and very shrouded in mystery, so it doesn't give much of the film away, but it still says a lot about it. Whilst confusing, it does make sense. Similarly, Coach Carter has the tagline 'It ends in the streets and begins in the GYM'. Again, this gives a lot of mystery, yet says something about the film. What is very good about this tagline is that is uses capitalisation well, the emphasis on 'GYM' makes us associate the film with a gym, which associates it with sport, so even from the tagline, we essentially know what the film is about, which is a great thing to have. If people can recognise what your film is about from the tagline, they're likely to go and watch it if they're your target audience.
In 2008, www.taglineguru.com voted the film 'Alien' to have the best tagline... The tagline was 'In space, no one can hear you scream' due to its originality, creativity, suitability and memorability. Personally, I think the tagline works well, yet doesn't say much about the film. In the case of Alien, this works, as the whole idea of the film is that you don't really know what's happening.
This in mind, I need to come up with my own! It's never easy coming up with something short and catchy, but I have some ideas. Bearing in mind the name and theme of the film, something fitting in with the controversy of it all would work well, but also showing that the film is essentially about someone making something of themself in a bad situtation. So, something like 'The beginning is down, the future is up' would work quite well, but I'm not so sure on if it's 'catchy' enough, or really fits in with the controversy too well, as the 'down' and 'up' seem too subtle to get, if people don't really look into it. Something a little more in your face is needed, I think. Something more along the lines of 'In the beginning, we're all on the ground, it's our choice to stand'. This is much more out there and fits in with the title slightly. Although most taglines don't involve the title, I think it's important in this film, especially as I'm only making a few parts of it, as the audience really needs to understand what it's all about! However, that's more of a 'draft' tagline and it could do with some editing.
'In The Beginning, We're All On The Ground, It's Our Choice To Stand' is what we're starting with and I think it could do with shortening. 'All On The Ground' can be shorted to 'All Grounded' which also seems slightly more relative. Also, 'Stand' seems way too close to the name of the film, so replacing the word with 'Rise' also seems more in tune with 'Grounded' and makes for better effect. So what we have now is 'In The Beginning, We're All Grounded, It's Our Choice To Rise'. Overall, I like it and can't really think of anything to change about it. It still seems a little long, but many Taglines are, so I think I'll stick with this! There we go, a finished Tagline ready for Typography and editing!
"In The Beginning, We're All Grounded, It's Our Choice To Rise"
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