Audience Research

The research here originally started taking place last year, yet it seemed it would have been perfect to carry on the research for this! So, what is here is a lot of information on different audience theories. It's difficult to apply many of them, but this doesn't mean it's not useful. In fact, it's very useful as it gives me a better idea of what to do in regards to many things. It helps me sub-consciously, when deciding on different things to do in creating and planning my media package!